Digital magazines are gaining momentum in the iPad age. Now, Charisma
Media is delivering news, information and inspiration to Spirit-filled
believers through the Charisma Media iPad app.
The Charisma Media iPad app is the fruit of nearly two years of
research, development and approval processes with Apple. With the launch
of the new app, Charisma Media’s vision for reaching the nations for
Christ through advanced technology charges ahead on yet another
platform. Readers can download the iPad app free and subscribe to
Charisma Digital to read Charisma anywhere they go.
“When I launched Charisma magazine 30 years ago, I never
dreamed I’d one day read it on a large-screen mobile device like the
iPad,” says Steve Strang, founder and CEO of Charisma Media. “We’ve
always been at the forefront of Christian movements with our editorial
perspective. With Charisma Digital, we’re on the cutting-edge of Christian media delivery as more consumers read their news on portable devices.”
For readers, this new digital platform offers an opportunity to experience Charisma
magazine on a whole new level. Readers can navigate through interactive
pages loaded with rich media and experience the convenience of Charisma
on the world’s most popular tablet device. A new report from the The
Magazine Publisher’s Association (MPA) reveals that tablet owners are
reading more thanks to the rise of digital magazines. In fact, 66
percent of people who read magazines on tablet devices and e-readers
expect to spend more time with digital issues in 2012—and 90 percent say
they are reading as much, if not more, magazine content since buying a
tablet.
“Interactive digital magazines like Charisma Digital are
ideal for tablets and e-reader devices—devices on which the next
generation of charismatic Christians are consuming media,” says Marcus
Yoars, editor of Charisma magazine. “With Charisma Digital,
you can tap into Spirit-filled news, inspiring features and teaching
articles that help equip you to make a difference in your world.”
For advertisers, Charisma Digital presents a new opportunity
to reach a growing market of savvy consumers. The MPA survey reveals
that 59 percent of consumers want to buy directly from advertisements
and 79 percent say they want the ability to purchase products and
services directly from editorial features. Nearly 75 percent of those
surveyed say they typically engage with digital magazine ads.
“Digital magazines are taking the medium to the next level,” says
Christopher Kevorkian, executive vice president of Digital at the MPA.
“While various research has long proved that print magazines drive
purchase behavior, digital magazines hold the promise of creating a
direct link between purchase intent and actual transaction. The study
proves that consumers look to magazine media to create that
opportunity.”
How to get Charisma on your iPad:
1. Subscribe to Charisma Digital online at www.charismadigital.com and create your username and password for full access to Charisma Digital.*
2. Open the iPad Newsstand store.
3. Search for “Charisma” or “Charisma Media.”
4. Download the free Charisma Media app (Internet connection and iTunes account required).
5. Sign in with your Charisma Digital username/password and download individual issues, with more added every two weeks.
Click here to get started.
*By subscribing through iTunes, users currently can’t access all issues of Charisma Digital. (This will be fixed shortly.)
Cheri Fuller and Cindy Lamb Curry 
Marilyn Hickey 
Charisma Staff