Converting Customers Is Better Than Offer Conversion
Since early man first paid to have someone carve “Eat at Joe’s” in a well-positioned tree, advertisers struggled…
Since early man first paid to have someone carve “Eat at Joe’s” in a well-positioned tree, advertisers struggled…
One of the fundamentals of building an authority brand (pastors, ministry leaders, subject experts) is to publish content.…
On the Greenelines podcast, I ask each guest to recommend a book for two as suggested reading for…
Today I remember a friend who, for years, wanted to play a Hammond B-3 organ. This powerful electric…
To clarify your message and corresponding message strategy, consider this insightful synonym: nurture. How do you nurture others…
Michael Gerber’s classic book for entrepreneurs, The E-Myth Revisited, was the major influence of 20 years of my…
As you continue to publish and build your brand, it’s more important to consider what NOT to stop…
I am a yes man. I’ve spent my career shouting that I am not such a man, but…
The words “You broke my heart!” cause me to want to do something for the one who cried…
An e-blast is an advertisement sent to an email list. So it’s clear that the effectiveness of the…
There aren’t many days that pass in which I don’t hear, “I know I’ve got a book in…
If you’ve ever watched Simon Cowell judge talent competitions, you’ve heard him say, “I won’t remember you.” Then…
My wife is on my email list. I think she actually reads some of my content. But when…
What steps on what path are necessary for you to accomplish your goals? Once we learn what it…
Everyone should have a coach. National research has documented a consistent return on investment of over 18 percent…
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